OTT Content Means OTT Revenue

OTT is rapidly becoming a way to increase revenue and major corporations are piling in. At its heart, Over The Top (OTT) content is the term used for the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable.1

Because all things OTT “sits at the center of the inevitable and unstoppable merger between the worlds of television and digital video,”1 it’s a hugely attractive proposition.  Earlier this year, CBS said it expects their over-the top business to generate $800 million in revenue by 2020. Half of that revenue would come from CBS All Access and the other half from Showtime’s over-the top product.  By 2020, the company project each should have about 4 million subs.2

The OTT playing field is vast and getting exponentially larger every day – but different business models are confusing some. YouTube, Amazon and Hulu, the big three ad-friendly over-the-top (OTT) producers, have helped legitimize all things OTT by virtue of their quality, original content production.4 put together a list of each group based on their primary business model.

Here are just a few; for a full list head here. 3


SVOD (subscription video on demand)

Top players: Netflix, Amazon, Hulu

Strengths: The most appealing to consumers with an all-you-can-eat video buffet available at very reasonable prices, averaging about $9 per month. More than 41% of U.S. homes now access an SVOD service, a Nielsen report says.

Weaknesses: The massive popularity of SVOD has content owners hiking up the prices to license digital content, eroding profits. And despite signing on tens of millions of subscribers, some analysts worry that Netflix, in particular, may simply run out of subscribers to sign up.


Ad-supported on-demand

Top players: YouTube, AOL On, Yahoo Screen

Strengths: With TV ad dollars increasingly shifting over to digital advertising, ad-supported online video, from OTT juggernaut YouTube to content services like PopcornFlix, has a huge potential opportunity ahead of it. Within a decade–some say within five years–online video advertising revenues may skyrocket to match or surpass TV ad revenues. A year ago, that possibility was almost inconceivable.

Weaknesses: Online video advertising, like online display advertising, is hobbled by fraud issues. Brands don’t have tremendous confidence that their video ads will be shown where and when they want them to be.


User-generated content (including live streaming)

Top players: YouTube, Twitch, Facebook, Vimeo

Strengths: Viva la user revolucion! Since YouTube first launched on April 10, 2005, making it easy and fun for average Internet users to upload their videos to the waiting public, user-generated content has been a dominant and driving force for online video.

Weaknesses: For all its popularity, companies are still trying to figure out how to make money with this thing.

According to James Shears, writing for AdExchanger: “Though traditional measurement, such as gross ratings points, is lagging on OTT, the possibilities for advertisers are still immense. Through logins, IP addresses and device IDs, data can be mapped to effectively target appropriate audiences on smart TVs, gaming consoles and other streaming devices. And perhaps even more important, given the targeting, someone could actually measure if the ad drove a consumer to action or purchase.”4


If you aren’t eyeing OTT, you’re looking in the wrong direction.





News To Go – Roku’s Best News Channels

News To Go – Roku’s Best News Channels

Here’s a headline for you: Roku currently leads the way in the streaming media play market with 30% of the audience.1 Not only that, it is more powerful than its immediate competitors which include Google, Amazon and AppleTV. Roku has already acknowledged the importance of multiple streaming solutions, and added stick options that plug directly into your TV – and it’s tightening the screws on the competition by focusing on producing television software.2

The platform is host to over 2500 channels and streams both movies and TV series.3 But how well does Roku handle its news bundle? Their selection of news channels is huge – you can see them for yourself here – and almost overwhelming in terms of what to subscribe to. We picked a few that stand out as the best and here they are – in no particular order.


Newsy is free and gives you “news with the why” – a series of snackable video news and analysis. Their claim is that they do it all without the bias of your average news channel. Give it a shot and figure out for yourself if Newsy is for you; their claim that they deliver critical context from multiple sources to help you understand a story is a unique one.

Sky News

It’s free. It’s British. It’s live 24/7 and we’re proud to say, a Bitcentral customer. Sky also provides live broadcasts for the UK, the US and Canada. If you’re not watching live when news breaks, Sky offers cached feeds that allow you to catch up when its most convenient for you. And don’t worry about the British localization; they cover pretty both American and International news stories so you’ll get a well-rounded approach to the day’s headlines.

Free Speech TV

This channel is now over 20 years old. It was launched in 1995 and encourages viewers to become more civically engaged. It’s independent, publicly-supported and non-profit.

CBS All Access

This package runs at $6 per month, giving the viewer access to all CBS programming alongside an on-demand library that contains over 2,000 titles. In an interesting move that speaks volumes as to future distribution strategies, in 2017 CBS All Access will be the exclusive home to the new Star Trek series.3

Bloomberg TV+

The big selling point is here is the extensive collection of videos that cover stories in the business world. Bloomberg videos are well organized and include key segments from shows like With All Due Respect and Charlie Rose. Bloomberg TV+ draws upon a huge international news bureau network with 146 bureaus in 72 countries.

Sling TV

Another subscription service, Sling TV charges $20 per month but provides over 20 big broadcast and cable channels including CNN.

Roku has all shapes and sizes when it comes to news channels. They also offer up: Ashanti News Network; AOL On; NowThis News; Red State Talk Radio; The Lip TV; Time; TMZ; MSNBC and even the Onion News Network. Roku also offers a huge variety of local news channels. There are too many to list here but you can look at them:

There are so many news channels to choose from so we suggest you take your time to build your own network from within the Roku platform. It’s entirely possible to get as many views as possible on any given subject with the breadth of choice Roku offers.




Header Image Courtesy and Copyright Roku.