Bitcentral Launches Central Control


Bitcentral Announces the Launch of Central Control: An Advanced Suite of Master Control and Automation Software Tools

Newport Beach, CA (September 1, 2015): Bitcentral is proud to announce the release of Central Control, a master control, television station automation, and modular broadcast management system that operates locally or remotely to perform a wide range of ingest and playout functions. Central Control is managed by an enterprise class master control and management module that can adapt to the needs of hub and spoke, hybrid or localized media playout environments. With this release, Bitcentral has the capability to provide television and news producing stations across all market sizes a full station solution when combined with Bitcentral’s CORE:news.

This suite of compatible products enable users to import, create, and edit playlists; manage and monitor multiple channels of programming; and perform a host of on-air functions in real time. Realizing that modern master control systems must constantly evolve to meet the needs of a rapidly changing market, Bitcentral engineers designed Central Control to perform a range of highly scalable functions and grow with a station’s needs. “We are moving towards our goal in combining news and master control to help our customers produce their content within a sweet-spot of rich features and capabilities but reduced complexity that cuts operational costs and maximizes their existing resources,” said Fred Fourcher, CEO of Bitcentral.

From its corporate headquarters in Newport Beach, California, Bitcentral supports international offices in Mexico and Argentina. This global purview allows the company to design equipment and applications with universal appeal. “Central Control scales from the smallest to largest markets in the US, and it allows us to effectively enable the most cost conscious markets in Latin America as well,” said Michael Petersen, VP of Product for Bitcentral. “This is the first step in truly converging news and master control, and we know we can fulfill the needs of any market with our product applications.” Bitcentral’s Central Control system is now available for sale both domestically and abroad. Bitcentral backs its systems with 24/7/365 support from a team of skilled and knowledgeable industry professionals located in its Newport Beach, CA headquarters.

Whether you operate in a highly localized, multi-channel environment or demand a streamlined centralized configuration, Bitcentral’s Central Control solution will grow with each broadcast organization and adapt to the ever-evolving needs of a master control operation. For more information on Central Control and Bitcentral’s suite of news products, call 949.253.9000 or email today.

Michael Petersen Joins Bitcentral as Vice President of Product Management

Plans to focus on strategic future-facing solutions for all forms of media production

NEWPORT BEACH, CA – January 14, 2015 – Bitcentral, a leading provider of tools for media content creation, management, and distribution, announced that Michael Petersen has been appointed to Vice President of Product Management.

In his new role, Petersen is responsible for Bitcentral’s current and future product lines, including the flagship CORE:news newsroom workflow. The result of integrating Bitcentral newsroom modules, CORE:news provides a single unified, secure, user-friendly Web-based production environment designed to boost collaboration, sharing, and productivity.

“I’m very excited to join Bitcentral.” Petersen said, “They are an established company that has proven its abilities to deliver in what I feel is the most demanding of media & entertainment verticals, broadcast. I see a loyal customer base that keeps growing, well thought out solutions and impressive customer support that proactively monitors their onsite solutions. Already great products and great support, it’s the perfect foundation for innovation.”

“I feel like a kid in a candy store. The hardest aspects of software engineering practice that produce quality, reliability, and support have already been burned into Bitcentral’s broadcast solutions. I am really excited to be here, now the fun can really begin.”

Petersen, who officially assumed his new post in mid-November 2014, brings over 20 years of experience as a technology entrepreneur and senior software engineer with a proven track record developing and marketing innovative media & entertainment technology solutions, including rich media content management and process automation solutions.

Prior to joining Bitcentral, Petersen was President of his own technology company, TechPath, which offered services encompassing custom application development, enterprise Web/mobility, media process automation and media & entertainment technology consulting. During this time, from March 2007 to August 2014, Petersen managed large-scale technology deployments for such major media companies as NBC Universal, CBS, Warner Bros, Technicolor, MTV Networks, TMZ and Microsoft.

Prior to forming TechPath, Petersen worked as a Senior Technology Specialist for Microsoft, from September 2004 to November 2007, where he was integrally involved in supporting Microsoft’s enterprise servers targeted at marquee Telecommunications and Media & Entertainment accounts. He moved to this position after serving as a senior consultant to Microsoft, from May 1999 to September 2004, where he was deployed to work on customer sites as an enterprise strategy consultant, lead architect and lead custom software developer.

Petersen is based at the company’s Newport Beach, CA headquarters and reports directly to Bitcentral CEO Fred Fourcher.

“We’re delighted that Michael has joined our management team,” said Fourcher. “Michael’s the right person at the right time because he brings extensive media & entertainment software expertise with an insightful understanding of the unique challenges and trends driving today’s content creation and distribution industry.”