Apr 29 2021

Published in Spanish in PRODU here

Bitcentral announced that it will facilitate trigger ad insertion support on its FUEL online video platform for Cowles Broadcasting, which is using the solution to enable dynamic ad insertion (DAI) for launch on the popular NewsON service.

Broadcasters, content creators, and digital publishers using FUEL’s automation, encoding, and distribution solutions can take advantage of FUEL’s server-side ad triggering solution. The use of ad triggers, applications, or delivery platforms may include advertising benchmarks (SCTE-35), which allow a third-party DAI provider to push ads into the chain. In Cowles’ case, Google has been used, which is common practice for many of today’s free ad-supported (FAST) TV channels…

Read the full story here.