Published in Rapid TVNews here
Media workflow provider Bitcentral has announced support for ad trigger insertion in its FUEL online video platform.
The solution is being used by Cowles Broadcasting to enable dynamic ad insertion (DAI) for its launch on the NewsON service.
Broadcasters, content creators, and digital publishers who use FUEL’s automation, encoding, and distribution solutions, can take advantage of FUEL’s server-side ad trigger solution. Using ad triggers, applications or distribution platforms can include advertising cue points (SCTE-35), which enable ads to be inserted downstream by a third-party DAI vendor. In the case of Cowles, Google has been used, which is common practice for many of the Free Ad-Supported TV (FAST) channels today.
Cowles Broadcasting is using the new FUEL feature to expand its distribution of local news content and to create monetization opportunities for its stations, which are providing live streams, with the necessary ad cue points, on the NewsON local news network.
Ron Stitt, VP, and general manager at NewsON, said:…
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