Bitcentral Announces Innovative Product Enhancements for NAB 2012

Mar 07 2012

Bitcentral to demonstrate editing in a browser with preview of Create 2.0; empowering streamlined end-to-end workflow with Media Now and Best-in-class Integration with Adobe and OS

NEWPORT BEACH, CA – March 7, 2012 – Bitcentral, Bitcentral, continues to transform the way that broadcasters gather and share news, will demonstrate improvements to newsroom workflows at the National Association of Broadcasters annual meeting in Las Vegas, April 16 – 19.

Bitcentral™ solutions are designed to meets the demands of today and tomorrows broadcasting world. As demand for more shows, more platforms and 24/7 content increases, Broadcasters are looking to open, non-proprietary content workflow solutions that give them wide area workflows and long-term flexibility. Visitors to booth SL2405 will experience :

  • Create 2.0. Demonstrators will show how you can edit in a browser and publish the story to mobile, web or on-air faster than ever before. Create introduces a wide area workflow and gives producers, writers, editors, everyone really access to preview, log, edit and publish a live feed as it is coming in. Create broadens the possibilities for broadcasters and increases their competitive edge by getting stories to their viewers ahead of the competition. This new editing system will be available for order at the NAB show.
  • Precis™ 4.0 is latest and most efficient, open news production system today with scalability to meet future platform needs. It is used to deliver news to over 85 million households every day across over 130 stations. Bitcentral will demonstrate the new advanced redirection feature and how it empowers streamlined workflows with ability to drag and drop a story, with video outside the local TV station.
  • Integration with best-in-class partners – Adobe and OS.


In addition to these new products, Bitcentral will also demonstrate how Oasis can archive and share content to drive viewership. Over 700,000 unique stories are uploaded into Oasis last year and these have been repurposed over 4 million times, more than any other system in the world.