Newport Beach, Calif. (October 17, 2018) – Cowles Broadcasting’s KHQ in Spokane, WA, a long-standing Bitcentral, Inc. customer, integrated Bitcentral’s FUEL digital platform into their newsroom workflow in August of 2018. KHQ needed an easy path to generate new digital revenue utilizing their existing assets that would increase viewer engagement, thus creating more advertising avails. And FUEL, one of the most anticipated product releases for the media technology industry, has not disappointed.
KHQ turned to Bitcentral, the dominant provider of news production systems known for their efficient media workflows, to take advantage of FUEL’s Linear on Demand streaming channel functionality and automation, which seamlessly delivers stories across all devices and digital platforms personalized to each viewer.
“We are incredibly excited about integrating this transformative platform that figures to forever alter the media landscape,” said Neal Boling, Cowles station executive “We look forward to seeing how much FUEL can maximize new digital revenue using our existing assets. It’s time that digital ad dollars stay with the content owners, and FUEL is doing that for us,” remarked Boling.
Mr. Boling presented at last month’s News Technology Summit discussing his station’s successful shift to FUEL’s digital-first integrated workflow, server-side streaming engine for live newscasts, and delivering content the way it’s consumed for an immediate audience consumption, replacing on-air ads with targeted digital ads.
“We are excited to see KHQ benefiting from FUEL’s industry-changing features. Cowles is a great match for FUEL, because of their multiple stations and desire to take advantage of and expand digital content across their enterprise,” said Fred Fourcher, Bitcentral’s founder and CEO. “FUEL provides a personalized viewing experience as engaging as TV, resulting in longer viewing duration, which increases monetization of our customers’ online video content,” added Fourcher.
After almost two decades of TV stations being online, broadcasters are only achieving a fraction of the online ad revenue they could potentially capture. FUEL is turning that around with its simple to deploy, end to end workflow that makes it easy to “spin up personalized channels” – which combined with a great viewing experience is resulting in initial 4X viewer duration times.
Longer viewing, more ads, more digital revenue!
For more information, visit www.es.bitcentral.com
About Bitcentral, Inc.: Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout; while FUEL™, our most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue. More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, CA, and its Latin America headquarters is in Mexico City.