Company expands leadership team for digital streaming and monetization solution
NEWPORT BEACH, Calif, Oct.18, 2019 — Bitcentral Inc., a well-known provider of efficient media workflows in the U.S. and Latin America, welcomes Greg Morrow as Vice President of Business Development. Morrow will be primarily focused on structuring strategic deals, partnerships and alliances to grow Bitcentral’s FUEL™ digital platform. FUEL is a highly efficient production, cloud streaming and video monetization solution, now being deployed in multiple markets. Launched in August 2018, FUEL provides the first exceptional OTT, mobile and online viewing experience as engaging as TV, resulting in dramatically increased viewership durations and ad avails.
“We are delighted to have Greg on board in leading our Business Development efforts,” said Camille Jayne, president of Bitcentral. Greg comes well equipped for the job with his diverse background overseeing digital video, audience generation as applied to digital content, branded entertainment, as well as leading sales and ad sales teams to enhance digital revenues. We look forward to having Greg apply his proven success in managing partnerships, and to helping Bitcentral expand FUEL’s digital platform and technical capabilities.
Morrow brings more than 20 years of expertise to his new role at Bitcentral. Prior to joining Bitcentral Morrow worked with Nexstar Digital, where he lead strategic partnerships and sales strategy for the platform group. Throughout his career, Morrow has operated in a wide array of roles, from general manager of Yahoo! Music International, to COO of Ranker, Inc.
“Throughout my time in both the broadcast and digital worlds, FUEL is the first digital streaming solution I’ve seen that can truly deliver a lean back, engaging experience for both Linear on Demand (LOD™) dynamic channels as well as non-stop live content,” Morrow said. “I am looking forward to collaborating with the rest of the FUEL team and applying my skills to expose this exciting solution to more companies who want to level-up their monetization capabilities and deliver the best viewing experience in the market today.”
Morrow earned a bachelor’s degree in Mechanical Engineering at the University of California, Santa Barbara. Outside of his busy career, Morrow and his wife are proud parents to their three sons.
About Bitcentral, Inc. Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout; while FUEL™, our most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue. More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, California, and its Latin America headquarters is in Mexico City. Schedule a demo today with a Bitcentral expert to see how FUEL can create an easy path to new digital revenue while elevating workflow efficiencies and maximizing the value of media.