LAS VEGAS — April 4, 2019 — Bitcentral Inc., a well-known provider of efficient media workflows in the U.S., leverages SpotX’s programmatic video ad serving technology to empower FUEL™, Bitcentral’s industry-changing Linear on Demand™ streaming channel capable of yielding the highest revenue for every impression sold across all digital and OTT platforms.
“The demand to deliver content across platforms is at the top of content creators’ minds and Bitcentral is among the first to bring to market a solution that makes the transition to digital seamless and profitable. Media organizations are looking to get their content out to an online audience through Web, mobile & OTT creating new digital revenue with their existing content,” said Fred Fourcher, Bitcentral’s founder and CEO.
FUEL™ provides the capability to monetize media assets through cloud-based LOD™ streaming channels that keep viewers engaged 5X longer than VOD. Each viewer benefits from a seamless, continuous stream of video content which is dynamically constructed in real-time for a higher quality viewing experience. This linear stream translates into a higher level of engagement and therefore longer viewing which results in more advertising impressions.
“We are excited to be certified and working with SpotX, which offers FUEL customers a robust online publishing solution for tapping into the advertising demand for premium content and maximizing CPM opportunities across all delivery platforms,” added David Hemingway, senior product manager, new ventures, at Bitcentral.
“As more media owners deliver content across OTT, server-side ad insertion becomes an essential part of the equation, particularly in live environments,” said Joshua Sharma, director of business development at SpotX. “Bitcentral provides a broadcast-quality solution to inserting ads, and we are happy to support their efforts.”
See FUEL in action at NAB Booth #SU2610. FUEL is one of the most anticipated product releases in the media technology industry and one of the top end-to-end streaming solutions to keep an eye on in 2019. Learn more at https://es.bitcentral.com/product/fuel/ and follow @bitcentral on Twitter and LinkedIn.
About Bitcentral, Inc.
Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout; while FUEL™, our most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue. More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, CA, and its Latin America headquarters is in Mexico City. Schedule a demo today with a Bitcentral expert to see how FUEL can create an easy path to new digital revenue while elevating workflow efficiencies and maximizing the value of media.
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 25 offices worldwide including Amsterdam, Chicago, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.
Tammy Blythe Goodman