Bitcentral, Inc. Appoints Sam Peterson as Vice President of Product Management

Nov 21 2017

Newport Beach, CA – November 21, 2017 – Bitcentral, Inc. ( is pleased to announce that Sam Peterson joined the company as Vice President of Product Management and Marketing on October 16th. Peterson will be responsible for product development, product management and marketing/sales support for all three divisions of Bitcentral: Core News™, Central Control™ and New Ventures.

We feel very fortunate to have found Mr. Peterson with his wealth of experience and knowledge, not only in the broadcast industry, but also for his vision for the evolving marketplace that will help Bitcentral to continue to lead,” said Camille Jayne, Bitcentral’s president.

Peterson spent the last 20 years at Grass Valley where he held management roles across automation, master control and playout, news production, signal mgmt, live production, streaming & VOD. Additionally, as Director of Product for Playout, he worked on integrating the discrete products involved in content distribution into a single integrated device and has been instrumental in successfully overseeing the integration of several products from international acquisitions into the North American market.

Peterson, who has relocated from Dallas, TX stated: “I am excited to join Bitcentral, and believe my experience in acquisition integration and new product development will help the company refine solutions to address our customers’ most important challenges.”

Sam Peterson, Vice President, Product Management, Inc. 2017

About Bitcentral, Inc.

With corporate headquarters in Newport Beach, CA and Latin American headquarters in Mexico City, Mexico, Bitcentral provides efficient media workflows and customized software solutions that maximize the value of media. Our Core News solution is #1 in U.S. news production, with over 255 TV stations going to air every day. Our scalable system allows stations of all sizes to unify their story production processes with the most relevant features at the highest efficiency, with rock solid reliability and world class support.

Our trusted partnerships with over 1,000 media operations worldwide in news production and master control automation solutions provide our customers with higher productivity and seamless integration – all while helping them increase their audience reach and competitive market position. We develop forward looking, pragmatically designed and exceptionally reliable media solutions in news and emerging-platform content.

We are dedicated to creating a culture of proactive sharing and listening, as well as providing the right resources and tools for a productive, innovative and rewarding work environment. Visit us at

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