Newport Beach, Calif. (July 10, 2018) – Bitcentral, Inc., (www.es.bitcentral.com) announced today that Wayne Schrand has joined the company as Senior Sales Director for the U.S. and Canada. Schrand will lead the development of specific broadcast groups and call letter stations in 11 Midwestern states across news production, master control and automation, OTT and Digital offerings. Additionally, Schrand will head up national business development for Sports, PBS and other vertical markets, as well as all product offerings in Canada.
Schrand comes to Bitcentral with more than 30 years of experience working in the broadcast industry. His proven success in direct sales, major accounts management, and specifically the successful rolling out of new technologies, are a great fit for Bitcentral’s core and new ventures’ offerings.
During his career, Schrand succeeded in leading positions in sales, regional sales channel management, business development and management of key accounts for Grass Valley and Broadcast Video Corporation. Schrand is excited to join the Bitcentral team stating: “I look forward to being part of the Bitcentral team as they break into new markets with innovative digital streaming products, and to help expand their footprint with solid news production and master control products.”
Wayne Schrand, Senior Sales Director, Bitcentral, Inc. 2018
“We are particularly pleased that a sales professional of Wayne’s caliber is part of the Bitcentral team, sharing our culture of always being the customer advocate,.” said Camille Jayne, President of Bitcentral, Inc. His desire to solve a customer’s needs with the right products, protect the customer’s path while overcoming any obstacles, and serve them with an excellent support team are reasons for his past and future success, “ added Jayne.
About Bitcentral, Inc.: Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day, Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout and FUEL™, our most innovative and industry-changing linear on-demand streaming solution is paving the way towards new monetization opportunities for content owners. More than 1,000 media operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across websites, apps, social media, and syndication. Bitcentral is based in Newport Beach, CA, and its Latin America headquarters is in Mexico City.