University of Missouri Operated News Station, KOMU, Goes Live with Bitcentral’s Integrated Core News System

Aug 23 2019

The Core News System creates effieciencies as students are prepared for the broadcast media jobs of tomorrow

NEWPORT BEACH, Calif. – August 23, 2019 – Bitcentral, Inc., a provider of workflow solutions that maximize the value of media, has taken NBC affiliate, KOMU live with their comprehensive Core News Production System. KOMU is owned and operated by the University of Missouri and is the only network affiliated, commercially operated broadcast station whose newsroom is a teaching lab for a school of Journalism. The Station’s General Manager told Bitcentral, “Journalism students get hands-on experience and nearly 150 graduates per semester will now have the advantage of using the Bitcentral system and its numerous workflow efficiencies to fill the broadcast media jobs of tomorrow.”

Here’s more on the efficiencies that Core News will bring to KOMU:

In the past, KOMU had to do a lot of manual transcoding of NBC and CNN content prior to implementing Core News. Core News coupled with Adobe Premier has minimized and nearly eliminated their need to transcode.

KOMU told Bitcentral that before implementing Core News their archives were not searchable and going through their Newsroom Computer system was bulky and tough. Oasis, the industry gold-standard for asset management, provides them with robust and flexible search capabilities enabling them to much more effectively re-use (repurpose) their existing archives to maximize the value of their video assets.

With the full Core News suite, including MultiPath for Digital Publishing, KOMU will now have a streamlined workflow to publish their content to a host of output platform options, including their website and their Social media accounts.

Each semester a new group of students participates in the newsroom production operations, making our online training portal of short and simple-to-understand video training materials for Bitcentral applications, tools and workflows a valuable training tool for this type of newsroom environment. We can’t wait to see the great things that come out of KOMU as they leverage Core News and the efficiencies that come with the Integrated Production Suite.

To learn more about Core News, visit the products page at, and follow @bitcentral on Twitter and LinkedIn.

About Bitcentral, Inc.

Founded in 2000, Bitcentral is a software company that provides efficient media workflows and customized solutions to maximize the value of video content. Our Core News™ solution is the No. 1 news production platform in the U.S. reaching millions every day; Central Control™ provides a flexible toolset for master control operation with modules to execute all the processes that converge into playout; while FUEL™, our most innovative and industry-changing Linear on Demand™ streaming solution, is creating an easy path to new digital revenue. More than 1,000 broadcast operations worldwide rely on Bitcentral’s news production and master control automation software and with FUEL™, they’ll now be able to target and deliver personalized content across digital platforms (OTT, web, apps, mobile devices), social media and syndication. Bitcentral is based in Newport Beach, California, and its Latin America headquarters is in Mexico City. Schedule a demo today with a Bitcentral expert to see how FUEL can create an easy path to new digital revenue while elevating workflow efficiencies and maximizing the value of media.