Bitcentral Centraliza Operaciones para Entravision Communications Corporation

Jun 04 2021

Published on Sports Video Group here

Bitcentral has completed centralizing operations for Entravision Communications Corporation through its Central Control product, a comprehensive and fully integrated master control and automation system.

“Bitcentral’s Central Control solution is just the right fit to help Entravision accomplish its objective to centralize its master control operation to leverage new workflows and improve operational efficiencies,” says Jeffery Liberman, President and Chief Operating Officer at Entravision. “Central Control’s flexibility enables our team to easily manage remote processes from a single location, while still enabling local operations to remain in control of their branding, ad insertion and news content.”

Entravision’s shift to Central Control marks Bitcentral’s largest installation of this product in the United States, consolidating 22 broadcast facilities with 56 uniquely programmed channels clearing 10 different national networks. Central Control enables Entravision to improve and maximize its portfolio operations, including streamlining processes across multiple facilities into one location, the company’s main hub in McAllen, Texas.

“We are happy to report that Central Control has officially been fully implemented across Entravision’s markets,” says Fred Fourcher, CEO and founder of Bitcentral. “We are exceptionally proud to be working with Entravision for the largest installation of our Central Control platform in the U.S. The completion of this installation is a milestone moment for Bitcentral.”

Read the full article here.